Guides
Guides to EU rules for online shops
What each rule says, who it applies to, when it starts and what it means for a product page. Written for shop owners who are not lawyers, quoted from the official texts, with the sources linked. General information, not legal advice.
Start here: the three rules
One guide per duty, each verified against the directive, the Commission’s guidance and the case law, with the official texts linked at the end.
EU 30-day lowest price rule (Omnibus Directive) explained
When a shop announces a price reduction to consumers in the EU, it must show the lowest price it charged in the 30 days before. Here is what the directive, the Commission guidance and the Court of Justice say, in plain terms.
Updated 7 October 202610 min readFeature: 30-day lowest price
EU withdrawal button 2026: the online withdrawal function
From 19 June 2026, shops that sell to EU consumers through a website or app must offer an online withdrawal function, often called the withdrawal button. This guide walks through Article 11a of the Consumer Rights Directive step by step.
Updated 7 October 20269 min readFeature: Withdrawal button
EU legal guarantee notice 2026: what online shops must show
From 27 September 2026, traders selling goods to consumers in the EU must remind them of the two-year legal guarantee of conformity with a harmonised notice. This guide covers the notice, the harmonised label for durability guarantees, and what a shop needs to prepare.
Updated 7 October 20269 min readFeature: Legal guarantee notice
EU rules for online shops in 2026: a practical checklist
Three EU display duties now apply to online shops that sell goods to consumers: the 30-day lowest price, the withdrawal function and the legal guarantee notice. This checklist goes through them page by page and lists the neighbouring rules to check.
Updated 7 October 20269 min read
The 30-day lowest price in depth
Crossed-out prices, percentages, discount codes, product variants and what to keep on record.
Crossed-out prices: what the EU rules allow
A crossed-out price is a claim that the price has come down. Under EU law the figure to compare with is the lowest price of the previous 30 days, and any percentage must be worked out from it.
Updated 7 October 20269 min readFeature: 30-day lowest price
The 30-day lowest price and product variants
The EU texts on the 30-day lowest price never mention variants. This guide shows, with worked examples, why a single figure per product goes wrong when sizes or colours have their own prices or their own discount history, and what is still unsettled.
Updated 7 October 20269 min readFeature: 30-day lowest price
Platforms and reference
What a Wix Stores product page shows today, and the terms the rules use.
Wix Stores and the EU rules for online shops
A Wix Stores product page shows a crossed-out price next to the current one. EU rules ask for more: the lowest price of the previous 30 days, the legal guarantee notice and a withdrawal function. This guide covers what to add, by hand or with an app.
Updated 7 October 20269 min read
EU online shop rules glossary: the terms explained
The EU rules for online shops use a handful of defined terms. This glossary explains each one in plain language, says which text it comes from and links to the guide that goes into detail.
Updated 7 October 20267 min read
How the guides are written
Quoted from the texts, checked against the sources
Each guide quotes the directive or the Commission’s guidance where the wording matters, and says where a reading is ours rather than the text’s. Where the EU leaves options to the Member States, the guide says so instead of guessing. Every guide ends with its official sources and the date it was last updated.
The guides are also available as plain Markdown (add .md to a guide’s address) and summarised in llms.txt, so an assistant can read them without the page around them. How StoreCompliant handles each rule is on the features pages; short answers are in the FAQ.
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